For many businesses, new start-up companies and organisations, getting face-to-face with customers and decision-makers is sometimes a major challenge.
This was recognised by Hyde Town Team volunteers last year, when they introduced this new promotion into their event calendar. Based on the success of that inaugural event, last Saturday saw Hyde’s Market square host hundreds of new shoppers and visitors, who interacted with all the participating businesses, non-profit organizations and community groups; once again offering a unique opportunity for those enterprising businesses to ‘get outside’ and present their products and services to Hyde’s Saturday shoppers from open air, pre-booked, Town Team subsidized, Market Stalls and Gazebo’s.
Speaking to Cllr Denise Ward, The Worshipful the Civic Mayor of Tameside, who officially visited the show, Town Team members give details why they had decided to entirely fund the day for both new and regular stall holders on the day and explained the purpose behind ‘Meet the Market Day’ which was to enable shoppers and visitors to connect and talk directly with local Hyde businesses who had set up specifically to ‘get up close and personal’ with their customers; so that they could get to know exactly what they’re about, introduce their new offerings and services, and for shoppers to learn who they are buying from.
Visitors to Hyde’s ‘Meet The Market Day’ event saw demonstrations and presentations, and were invited to participate in ‘free tastings’, find out more about new and established retailers, market traders, organizations and community groups, and introduced to new upcoming offers and enter competitions, – oh, and there was more than a little sprinkling of ‘Live’ Musical Entertainment’ added to the occasion by some very talented Music students from Hyde Community College, who certainly helped to create a very warm, happy atmosphere that swilled the already higher than average visitor numbers.
Hyde Town Team Chair, Julia Harrison said, “The introduction of this new event last year was to demonstrate Hyde Town Team’s continued collaboration with the town’s retailers, and again, this year we were delighted to see many new and existing businesses and organisations that operate within the Hyde Community, exhibiting on the day.”
She continued, “After many ‘transformations’ over the years, geographically, Hyde Market still remains at the heart of the town. And despite all the changes it has been subject to over the years, it’s the people of Hyde themselves whose unfailing loyalty to the town makes it vital that Hyde Market should try to regain the local importance it once enjoyed. And hopefully with events like today; and with the towns retailers’ continuing to play their part in attempting to keep the market prosperous; especially in the face of today’s retail technology and with online shopping continuing to rise, we can go some way to achieving that goal!”
Speaking with Ellie, who runs ‘Flowers from Ellie, in Hyde’s Indoor Market, she said, “Interacting with customers by email and social media is fine; it certainly has its place, but talking to a customer face-to-face makes it so much easier to encourage them to buy and this event for me has been a great opportunity to shine as a business owner and turn casual shoppers’ into loyal customers.”
Another newcomer to the ‘Meet the Market’ event, added, “By combining shoppers loyalty with businesses, generously sponsored by dedicated volunteers who organise these town centre events, shows a shared commitment to sustaining and energising Hyde as a traditional market town.”
Rounding up, Julia said, “I would like to thank all our participating retailers, the organisations and community groups that have supported us again this year and hope that they will join us again at next year’s ‘Meet the Market’ event.”
Look out for the next Hyde Town Team organized event, when the town Market Square will host ‘The Summer Classic & Vintage Car Show. (JUNE 15th from 10.00am till 3.00pm)