A heart-warming campaign which has helped to improve the lives of vulnerable adults in Tameside has won a national communications award.
Tameside Council’s Shared Lives campaign highlighted how the scheme was making an extraordinary difference in supporting older people and adults with physical and learning disabilities.
The recruitment drive prompted enquiries from a flood of potential new carers, opening the scheme to more service users as well as saving the local economy up to £500,000 in more traditional forms of care.
The campaign, developed and delivered in house by Tameside Council’s communications team in close consultation with the Shared Lives team, was named Local Government Communications Campaign of the Year in the prestigious UK Public Affairs Awards.
Shared Lives carer Cath Tynan and service user Linda Shaw – who live together in Hyde as part of the scheme and featured prominently in the campaign – travelled down to London to collect the award on behalf of the Council.
Cllr John Taylor, Tameside Council Executive Deputy Leader who is responsible for communications, said: “This is fantastic recognition for our campaign, which told a very powerful human story and – as such – had a massive impact.
“Not only has it helped recruit more Shared Lives carers in Tameside – it had also prompted enquiries to our neighbouring authorities too and is helping to shape a wider campaign to recruit more Shared Lives carers across Greater Manchester.
“Shared Lives makes a huge difference to lives of some of our more vulnerable residents, giving them care, companionship, independence and opportunities that they just wouldn’t get in more traditional forms of care. Our shared lives carers do an amazing job – a big thank you to each and everyone one of them. I’m so pleased that Cath and Linda, who helped to highlight the campaign, were able to join us to celebrate in its success.
“Also well done to our dedicated and talented communications team for once again delivering another successful campaign on very limited resources. I’m proud that Tameside is yet again being showcased as an example of best practice nationally and that the campaign is making a real difference to the lives of local people.”
The Council is recruiting more Shared Lives carers, who receive a generous allowance as well as full training and support.
No formal qualifications are expected, the team welcome people from a wide variety of backgrounds, with different skills and life experience. For further information, visit: www.tameside.gov.uk/sharedlives or call 0161 342 5151.