You may not have heard of the General Data Protection Regulations (GDPR), but it is a new piece of legislation which has taken four years to be drawn up, and will be applied on 25 May 2018 throughout the EU.
Passed by the European Union in April of 2016, the General Data Protection Regulation (GDPR) has a far-reaching global impact on data security. No matter where you are based, any organization that does business with EU citizens must comply with the GDPR’s expanded and more stringent data protection rules, which will soon come into force.
This new piece of legislation will give everyone more protection over how their personal information is used, bearing in mind the impact that the internet and cloud technology has had. It gives you the power to decide who can contact you, and in what way, and how long they can hold your information.
What this means for Willow Wood is that we need your consent to send you any marketing information, and you must tell us how you would like to receive it. For example, if you’d like to continue making your Light Up A Life dedications, but would prefer us keep more of your donation to help with our work, then email is the most cost effective option.
Similarly, if you would like to receive newsletters from us, or an invitation to join one of our fundraising events like the very popular Bubble Rush or Monster March, we need you to let us know that this is OK. Over the coming months, whenever we send out any mail to you, we’ll be asking you to let us know your preferences. It is really important to us that you make your mark and tick yes to support Willow Wood – otherwise you may miss out on something you enjoy and want to be part of.
Anthony Lord, head of income generation and marketing said “Obviously we need your information to comply with the new rules, but it’s just as important to us that you continue to receive the news and notifications that you want. Our community support is invaluable, and we want you to make your mark and let us know what you’d like to continue to receive.”
“We have a ‘Make Your Mark’ page in the Contact Us section of our website, and there’s a short form to fill in. It’ll only take a couple of minutes and then you’ll be sure of receiving the information you want. If you change your mind at any point in the future just let us know and we’ll amend our records immediately. You have my personal assurance that this information will never be used for any other purpose.”
Photo: Anthony Lord entreats everyone to ‘Make Your Mark’